Real Estate News
How to build a powerful personal brand to attract and retain clients
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes.
Source: Inman
Olympic backlash and brand pivots spotlight the power of perception
Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplace.
Source: Inman
With Rocket deal, Compass strikes at organized real estate. ‘It really seems like war.’
"If I was a large MLS, I would be having war room discussions about what our model is going forward in a worst case scenario," one industry veteran told Inman.
Source: Inman
Million dollar baby: Real estate’s biggest new hires and moves
Brown Harris Stevens, Coldwell Banker, and other industry brands made moves last week, adding multimillion-dollar brokers and team leaders to their ranks.
Source: Inman
The integrity shift that instantly boosts your credibility: Streaming
Choosing honesty over ego can completely change how clients perceive you, talk about you and stay loyal to you.
Source: Inman